5 million dollar value

I know we just sent out lead/reservation number 200,001. People often ask how many rentals our leads and reservations turn into. Well part of it depends on how well you follow-up. But on the whole about 20% of rental inquiries make a credit card reservation, of which 75-85% rent. Another 70% or so of rental inquiries become a hot lead.

A hot lead is either someone who needs a unit right away, but doesn’t have a credit card, or is a person who is not yet ready to finalize plans. You should rent to 20-30% of hot leads. This translates into a lot of rentals. Overall, most clients are renting to 35-45% of all leads and reservations combined.

We could improve our percentages, if we would let the difficult callers slip away. But when callers say they want to shop around some more or say they are not ready to do anything, we snap to and get to work helping the callers decide to store at the place they called.

So our 200,000 storage leads translate into about 80,000 rentals. If you figure an average rental is worth at least $600.00 or $700.00 in most markets, we have created over 5 million dollars in value for our clients. When you consider that the vast majority of the rentals we create would be lost to our clients without us, we earn our keep in a big way. Bye for now, Tron

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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